Thanks for stopping by.
If you are looking for a creative strategy consultant with a lot of experience in fashion and tech who knows community and social media, hi there. I’ve been working with the internet and all things digital since 2008 thanks to being one of the first fashion bloggers in Ireland. Currently working as Content Strategy Director as part of The Youth Lab at THINKHOUSE, working through the lens of youth culture, intersectionality and the planet.
Before that, I was part-time moonlighting as social media strategy director for Heroes & Heroines and working on projects with brands like The Wilde Shop and Amuse IO. So you know that I’m a full-rounded and self-actualised human, I occasionally run a karaoke club on the internet and volunteer with The Red Van, a harm reduction organisation for sex workers.
I spent 2019 hanging out in Berlin, working as Head of Community and Social Media for H&M New Business. I’ve enjoyed spending time in London and Gothenburg too, working with some great brands and some v. smart people. Just some highlights include building an award-winning UGC strategy, launching a beta fashion community project featured on Business of Fashion and Teen Vogue, being a part of team of creatives developing an innovative sustainability strategy, and running a karaoke club in a toilet.
Want to work together? Get in touch.